Chinese IPRs shine at Qatar World Cup

发布时间: 2022/12/19 18:40:00

  The 2022 FIFA World Cup is in full swing. From stadium to broadcasting, water projects to service vehicles, Chinese IP elements blanket every inch of the event, leaving distinct Chinese marks. Focusing on technical innovations, self-reliant brands and copyright protection, let us take a look at how China leaves a powerful stroke at the ongoing World Cup.


  Innovations with Chinese characteristics

  Awarded orders for combined 2,817 buses, Chinese auto companies King Long and Yu Tong are shuttling fans during the event. Among these serving vehicles, a group of 888 Yu Tong pure electric buses, also dubbed as 'low carbon green corps', exhibit China's leadership in new energy technology.

  China Railway Construction Corporation (CRCC) built Lusail Stadium - the main stadium, at which the cup final will be played. With a capacity of over 90,000 spectators and a cost of 770 million USD, it is one of the most state-of-the-art stadiums in the world with the largest number of technical interfaces on top of being a World Cup main stadium with the largest size, most complex system, highest design standard, most advanced technologies and most international features.


  Charming home brands

  An army of Chinese brands land at the World Cup. Four are official sponsors, namely Wanda, Hisense, Mengniu and vivo. Wanda is the partner of FIFA while the rest three Chinese companies are official sponsors of the World Cup.


  CGGC International, aka a 'global name card' of China's hydraulic and water power construction, is the only Chinese company involved in the construction of a mega water reservoir. Backed by technological innovation, CGGC tackled a lingering problem of concrete placement in extra-hot desert areas, making the reservoir construction a celebrated Chinese construction project.


  Event sharing assisted by copyright


  Multi-dimensional broadcasting, full exploitation of the event copyright value. China Media Group invokes the concept of media convergence to produces by expanding big-screen coverage and fragmentation dissemination through new medias, offering new apps like AR Game Watching, VR Live and Football Manager for viewers to enhance their experience.

  Tik Tok is the only Chinese short-video platform awarded the broadcasting right for the World Cup. Not only football matches are televised live there, so does match commentary. Programs like Still Fan Zhiyi and Huang's Football Class fuel the passion of fans.


(Editor Yan Ru)


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主办单位:中国知识产权报社 未经许可不得复制