Recently，a consortium led by China's Anta Sports Products is closing in on a €5.6bn takeover of Finland's Amer Sports in what would be the largest outbound deal into Europe by a Chinese company this year. If successful, Anta, China's largest sports wear brand by revenue, would acquire Amer's portfolio, which includes Atomic skis, Salomon mountain sports gear, Louisville Slugger baseball bats and Wilson tennis rackets.（Anta Sports close to €5.6bn Amer deal，Financial Times）
Comment:
Chinese sports brand enterprises rely on independent innovation, actively promote brand upgrades, and further enhance the influence of Chinese national brands in the world, which lays a solid foundation for expanding international markets and implementing brand globalization.
(Editor Shao Jingjing)
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