China's push to go fully electric would give BYD a strong domestic foundation for its ultimate ambition to become a global brand. To that end, Wang hired the actor and climate champion Leonardo DiCaprio in 2017 as a brand ambassador and began exporting its vehicles to the U.S. BYD has inked deals to supply electric buses to Facebook Inc.'s sprawling headquarters in Menlo Park, Calif., the transit authority in Long Beach, Calif., and the campuses of Stanford University and the University of California at Los Angeles. （The First Quieter Megacity, Thanks to Electric Vehicles，by Bloomberg Businessweek）
Comment：
At the forefront of metropolis-scale replacement of the combustion engine, BYD is using its strong and effective brand strategy to gain its international advantage. China' s developing EV technology is BYD's foundation more than a goal.
(Editor Shao Jingjing)
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