Ice cream prices have risen alongside China's expanding appetite and local brands, including Chicecream, are snapping up a larger share of the high-end market once dominated by H?agen-Dazs. The shifting dynamics in the ice cream industry reflect broader consumer market trends, in which foreign brands are being challenged by Chinese rivals. (China's ice cream brands outpace inflation with soaring prices, Financial Times)
Comment：
As of date, many Chinese brands have gained fame around the world by means of crossover marketing. What cannot be ignored, however, is that some of them are blamed for poor product quality control. The key for these brands to stay popular for long is heeding R&D and product quality.
（Editor Tian Yihui）
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