A state-led push to promote winter sports in China ahead of the 2022 Olympics in Beijing will help outdoor brands maintain faster sales growth in the country than the overall sportswear market, according to the China head of German group Jack Wolfskin. （China winter sports push boosts overseas outdoor brands, by Financial Times）
Comment
Winter sportshave has become the new tide of China. It is not only an opportunity for overseas outdoor brands, native sports brands in China shall enhance their capabilities to catch up with foreign counterparts.
（Editor Li Xingyi）
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