New data from comScore, a Virginia-based analytics firm, indicates that Hollywood is having a tough time in China. From January 1 to June 30, Chinese cinemas played 24 movies from Hollywood, generating $1.76 billion in ticket sales. In the same period a year earlier, the country let in 22 Hollywood movies, which collected about $1.73 billion.（Why Hollywood Is Relying on China to Halt a Box Office Slide, by The New York Times）
Comment
The box-office stagnation in China reflected Chinese audiences’ high aspiration for word-of-mouth movies. In the other hand, China’s home-made movies are also on the rise. Chinese moviegoers are also growing more discerning: film quality and brand, which will become much more obvious in the future.
（Editor Che Xingming）
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